![]() They also ran competitions with prizes for joining. ![]() Initially, they faced problems finding enough people to sign up, so they turned to their single friends to get the ball rolling. ![]() ![]() “There wasn’t an equivalent for country-minded people, so we decided to create our own.” “There were dating sites, but most were aimed at people living in towns and cities,” says Reeves. In 2006, over a drink in a pub, they devised their dating business Muddy Matches. Having grown up on a farm, sisters Lucy Reeves and Emma Royall were all too familiar with the challenges of meeting people in a rural setting.
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